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Social irresponsibility at play and using our right to complain.

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We can all exercise our right to complain about TV advertising. It works!

Advertising from Payday loans company Cash Lady sunk to a new low by using Kerry Katona as a celebrity endorsee and the strapline – “Fast cash for fast lives”. Kerry Katona is a known bankrupt and her image is completely at odds with responsible lending. This poor piece of marketing communications was upheld by the ASA on several accounts one of which was breaching the UK Code of Broadcast Advertising (BCAP Code) rule 1.2 (Social Responsibility).

I fell of my seat when I saw this advert. I was appalled by its crassness. I thought I would put the ASA (Advertising Standards Authority) to the test. I was not alone. It was satisfying to see the advert was lambasted for its poor taste in messaging. Kerry Katona might want to be a little bit more discerning in her choice of endorsement in future.

Payday loan companies love to say they are filling a gap not provided by other lenders. This may be true but this is not the way to advertise. Another dent in the already tarnished image of the financial services sector!

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Written by petersfuture

May 23, 2013 at 12:10 pm